Holiday Baking Box

Bake bread that tastes like Paris, with the flour French bakers use.

You followed the recipe exactly. You fed the starter, you watched the oven. And the loaf still came out pale, dense and a little bit chewy. It is not you. It is the flour.

Why American flour lets you down

Most American flour is milled from wheat bred for high gluten and high yield, and much of it is bleached or bromated. That gives you a tough, rubbery crumb and a crust that goes soft within the hour. French bakers work with a different wheat and a different milling tradition, and you can taste it in the first bite.

The French answer: DuBon French Flour

DuBon is milled by the Girardeau family in the Loire Valley, who have been grinding flour since 1843. It is made from heirloom varieties of French wheat, and it is never bleached, bromated or fortified. It is the same style of flour French bakeries use every morning, imported and shipped to you from Texas.

DuBon has been featured in The Wall Street Journal, The Times (UK) and La Tribune (Paris), and it is the flour Chef Justin Ward bakes with and teaches with.

The Holiday Baking Box

Everything you need for a season of French baking, in one box:

• 2 bags Type 65 Traditional Bread Flour (1 kg each): crackling baguettes, boules and pain de campagne.
• 2 bags Type 45 Pastry Flour (1 kg each): flaky croissants, brioche, tarts and bûche de Noël.
• 2 bags Type 80 Stone Ground Whole Wheat (1 kg each): nutty, golden country loaves and sourdough.
• FREE plastic lâme to score your loaves like a French baker, while supplies last.

Price

Bought separately, six bags, a lâme and shipping come to about $53.

The Holiday Baking Box is $39, with US shipping included.

It also makes a gift that every baker in your life will actually use.

Get the Holiday Baking Box: $39, shipped →

Ships from Texas. Order by December 15 for Christmas baking. The free lâme is included while supplies last.

Contains gluten. Not for celiac disease or wheat allergy.

P.S. The holidays are the one time of year everyone gathers around the table. Put a real French loaf in the middle of it. Order your box before December 15 →